Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after visitors leave your website.
Retargeting is a cookie-based technology that uses a simple Javascript code to anonymously “follow” your target group all over the Web.
Here’s how it works: you place a small, unobtrusive piece of code on your coupon (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your coupon’s performance. Every time a new visitor loads your coupon, the code drops an anonymous browser cookie.
Later on, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served only to people who have previously visited your site.
Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand and have recently demonstrated interest in your coupons. That’s why most marketers who use it see a higher ROI than from most other digital channels.
Recapture their attention with relevant retargeting experiences. The online retargeting solutions bring visitors back to your site with dynamic ad creative, segmented audiences, and cross-channel distribution.
Use Cross-Channel Targeting
Increase the odds they’ll come back, with cross-device, cross-channel targeting.
Do you know where your customers go when they leave your website or your physical location? With retargeting marketing, you don’t have to know. No matter where they go or which device they’re using, we help you identify and reach them, creating a cohesive brand experience, all throughout your customer journey.
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