Gamification makes the ad experience more entertaining for the audience – and facilitates the delivery of a marketing message for the businesses. Higher audience involvement in return offers a better capturing of data and behaviors.
When was the last time you’ve opened a game on your smartphone? Was it yesterday? An hour ago? Ten minutes ago? Games get us hooked up in an instant, which is why the game industry is growing so rapidly. The war between iPhone and Android users never stops – except to accept that they all like to play games on their phones and regularly look for what’s new on the game app market.
Digital Coupons with gamification is the next step in the use of digital marketing technologies on the people who’re ready to embrace them. Apart from immediate sales, Digital Coupons with gamification will boost brand awareness, contribute to brand reputation, and, if done right, trigger customer-business conversations.
Here’s your chance to add some fun to your mobile coupon strategy. Give your customers new experiences and offer them something to talk about.
Typically, games have been just that – games for the sake of having fun, passing the time and racking up points or prizes. Today, savvy business owners and marketers have turned the tables of electronic games by taking charge of the industry and using it for their own purposes. This new concept, of taking an existing game or website and adding game-like components to build loyalty and increase engagement, has its own name: gamification.
What is in it for you?
Leads your audience to conversions
Engages the customer
Improves brand awareness
Beneficial customer insights
Offers a pleasant experience
The customer feels special if he/she win something
Reward winners with coupons redeemable at your stores
The ClearLine Mobile platform provides you a web-based dashboard to consult all your Loyalty statistics. Analyze your Digital Coupons usage, activities over different venues, and money spent value. Fine-tune your future campaigns with these unique insights.
Database
You have access to your full customer database including all the extracted contact details of your loyal customers. You are the sole owner of this data.
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