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Digital Marketing in Physical Retail

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Phygital Marketing

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To complement the physical experience at the venue, many merchants use digital experiences to spice up things.

Geo-fencing. Beacons, NFC, Wifi marketing, and Mobile Marketing Kiosks are cost-effective, user-friendly, and tempting ways to interact with your visitors.

The visitor remains in charge of whether he participates or not.

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Our Tools for Smart Store Marketing – Phygital Marketing

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Kiosk software

In-house software to set up a Mobile Marketing Kiosk.

NFC-tags & Beacons

Attach digital campaigns to your store’s NFC stickers, and drive in-store traffic with beacons.

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Gamification

Add gamification to your marketing efforts by implementing Gamified Coupons.

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Data Analysis

Monitor and analyze your customer’s activity through our easy-to-use, web-based dashboard.

Single-use

Send out single-use digital campaigns.

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Promotion software

Create, distribute and validate your digital campaigns.

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Example solutions Phygital marketing

BEACON

Provide incentives for shoppers to enter a retail store and send targeted proximity advertisements & promotions in your retail store. Personalize and target your shopper’s in-store needs in unique and delightful ways using a beacon marketing channel.

LOCATION-BASED / GEOFENCING

Location-based marketing in simple terms means communicating with potential customers within a range. Geofence is a virtual boundary that can range from over 300 feet to a mile to anything else. Ideally, for interactions above 200 feet, business owners must consider geofencing.

WIFI

Add a Coupon URL to your wifi network’s router. If visitors connect, they’re first redirected to the Digital Coupon.

KIOSK

Set up a Mobile Marketing Kiosk at your store and allow visitors to send your digital deals to themselves.

NFC

Convenient to redirect people to a specific web page. A Digital Coupon or Voucher for example. Commonly used at physical locations but also in traditional print communication.

Digital Campaign Types

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Coupons

Generate Store visits, trigger conversions, and boost your sales by offering appealing discount Coupons to your audience.

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Vouchers & Gift Cards

Accept payments through Digital Vouchers. The customer receives proof of the purchased value or unlocks a discount Coupon.

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Loyalty  & Rewards Card

Start a digital loyalty program to stimulate people to come back to your business and reward repeat purchases.

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Coupon Directory

Collect all your Digital Coupons, Vouchers and Loyalty Cards in one digital catalog. Easy to add or delete deals.

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How to work with Digital Marketing Campaigns.

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1. Create Digital Campaign

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Create Digital Loyalty Card

Start from one of the many template Loyalty Cards and completely customize it to your branding.

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2. Publish Campaign

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Publish Loyalty Cards

Publish your Loyalty Cards within a few clicks through your favorite communication channels.

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3. Validate & Redeem

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Validate & Issue Point & Stamps

Carefully assign points or stamps to Loyalty Cards with the platform’s built-in validation methods.

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4. Analyse Campaign Data

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Analyse Campaign Data

Consult your real-time campaign data and customer statistics to adjust your future digital campaigns if needed.

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